Cookie-based tracking has been the go-to method for third party systems to perform user tracking and targeted marketing. With recent changes in regulation (GDPR) and the rise in volume of targeted marketing, there is an increased user demand for privacy protection and for control of the information that is stored and shared to third party systems. Technology providers have raised to the occasion by adding features to their products [...]
The issue - Google Search ads stopped generating impressions after implementing remarketing Background Your Google Ads account has been running a search campaign targeting traffic on Google search. To help increase conversion you've implemented remarketing lists for search ads and after 24-48 hours your search ads are no longer generating any clicks or impressions. You start freaking out and questioning what you have implemented to the account that caused [...]
Online Marketing Knowledge Level: Beginner: You'll learn what is an affiliate and operator. Marketing Channel: Affiliate Marketing Introduction: Over the years we've trained newbie affiliate managers on how to successfully manage and grow an affiliate program. The first day on the job we go through examples of what is an affiliate and what is operator. In some industries is a lot easier to explain the difference as examples we [...]
This post contains the link to Google's Search Quality Evaluator Guidelines. The evaluator guidelines do not directly impact the ranking of a web page. The goal of the quality ratings is to evaluate how well a page achieves its purpose. It will help a writer structure and write content that matches the user's intent. The Search Quality Evaluator Guidelines is a great bedtime read as it contains 164 pages [...]
Article updated on October 3rd: Google no longer shows 320 characters for the meta description in the SERPS Online marketing skill level: Beginner, you'll learn about all the elements that make up a great meta description for a web page. What are Meta Descriptions? Meta descriptions are a summary of the content on your page. That is used in the search results to give the end user a guide [...]
